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About Us

Who are we ?

Pristine Fire is a jewellery brand brought to you by Pristine Fire Lifestyle Pvt Ltd a company with six decades of promoters' experience. We bring our long experience in the gems & jewellery industry to provide you with a convenient and hassle-free way to buy jewellery.

Our presence both domestic and international markets for decades, gives us an unique opportunity to bring to you fine jewellery products with designs that are in line or ahead of the trend curve. This also gives us the edge to deliver the finest product available at a competitive price and in the most convenient way possible.

We are long standing members of leading gem & jewellery industry bodies

  • Gem and Jewellery Export Promotion Council: GJEPC was set up by the Ministry of Commerce, Government of India, in order to promote the Indian gem and jewellery industry and its products.
  • Responsible Jewellery Council: The Responsible Jewellery Council (RJC) is an international, not-for-profit organization that aims to advance responsible business practices throughout the diamond, gold, and platinum jewellery supply chain in all geographies and businesses whether large or small.
  • Bharat Diamond Bourse: Bharat Diamond Bourse (BDB) is the world's largest diamond bourse (exchange) that is  Located in Mumbai, India, BDB and handles 60% of diamond exports from India.

Our mission is to provide a jewellery buying experience that is reliable, attractive, and offers you a competitive price.

Our History

Pristine Fire Lifestyle Pvt Ltd group has over 60 years of worldwide experience in the gem and jewellery market. The first company of the group was established in Calcutta in the 1950’s. Its core activity was trading polished diamonds and gemstones between India, Nepal, Burma, and Bhutan. In the mid 1970’s we shifted our base to Mumbai (then Bombay) and established trade with the heart of the global diamond trade in Antwerp,Belgium. Soon after, our first manufacturing units were opened in Mumbai and Surat. In the 1980’s we introduced  automated diamond polishing machines making us the first company in India to do so. Around the same time the group’s sales office in New York was opened.

Over the years,  our group of companies has grown larger and has built state of the art factories in Mumbai and Surat where hundreds of employees for process rough diamonds and make  fine jewellery.

Today, our  group does both manufacturing and trading of diamonds and fine jewellery. Manufacturing of diamonds involves the cutting and polishing of rough diamonds into polished diamonds - the type of diamonds that consumer recognize. Trading involves both the import and export of rough and polished diamonds, and fine diamond jewellery. We export our products to the world’s largest diamonds markets, including the USA, the Middle East, parts of Europe, and Russia.

Pristine Fire Team

Sunay Gandhi

Sunay Gandhi
@windsurfgeek
Managing Partner

Sunay is the driving force behind making the Pristine Fire's online store becoming a reality. He has been in the gem and jewellery industry for over 20 years. His multi-skilled expertise covers the entire scale from manufacturing processes to trading, marketing, and finance.

An amateur coder who likes to tinker with his gadgets. He likes to spend his free time outdoors, windsurfing at sea and lakes in and around Mumbai.

Samir Prabhu

Samir Prabhu
@prabhusamir
COO &CMO

Samir is the commercial and sales professional , with 2 decades of national and international experience in the diamond , gems and jewellery industry. It also helps that he has a Masters in Management Studies, Post Graduation from Mumbai.

Business pursuits have led him to various destinations and a synergy of his experiences in best business and marketing practices is available at Pristine Fire.

He is an amateur pencil sketch artist, mostly into small portraits. Furthering his pursuits, he looks forward to paint a bright future for Pristine Fire.

 

Regd Address :

Pristine Fire Lifestyle Pvt Ltd

Unit 3 Plot 20 Road 8 MIDC Andheri E , Mumbai 400093

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